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The Body is a Movement

2023
THE BODY IS A MOVEMENT
Join the new DDW gym
Social media campaign and exhibition assets for Baltan Laboratories and Onomatopee, kindly supported by Stichting Cultuur Eindhoven
Dutch Design Week 2023, Eindhoven
The body: this collection of organs wrapped in skin, filled with fluids, feelings, and sensations. It is our way to experience and respond to our surroundings, to feel and make sense. It tells us when something is off: when we wake up at night with a rushed heartbeat, our bellies ache from witnessing others' suffering, or our backs hurt from working behind a laptop for too long.

While living in capitalist structures, our bodies became vehicles for profit. To be optimised for productivity. To be constantly working. To be efficient and to be quantified. While our basic physical needs, such as sleep, end up as the very last entries of our never-ending to-do lists. Be productive, be active, be beautiful, enhance yourself, walk more, ignore your feelings, keep going. But what about our biological clocks, which know our rhythms and needs? What about the disarming sense of pleasure triggered by flavours, scents or erotic play? These beautiful, astonishing, wondrous bodies of ours, capable of experiencing so much joy and excitement—how can we reclaim them?
Photos by Barbara Medo
Photo by Barbara Medo
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The Body is a Movement
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The Body is a Movement

Identity, social media campaign and exhibition assets for "The body is a movement, the new DDW Gym" by Baltan and Onomatopee kindly supported by Read More

Published: